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bethhunsickerparker
May 31, 20233 min read
Avoiding Shiny Object Syndrome in Marketing: Focus on Meaningful Outcomes
In today's fast-paced marketing landscape, it's easy to get caught up in the excitement of new trends, technologies, and tactics....
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bethhunsickerparker
Apr 3, 20232 min read
Brand: The System that Impacts Your Entire Business
In today's world, building a strong brand is essential for businesses to succeed. A brand is not just a logo or a tagline but a complete...
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bethhunsickerparker
Feb 8, 20232 min read
Minimum Viable Brand: The Key to Lean Start-Up Success
Minimum Viable Brand (MVB) allows for iterative development and brand testing, rather than large up-front investment.
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